QUALITY

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Methodology

Ours realisations are the fruit of a methodology combinating intuition and the knowledge of the market and an in-depth analisis of the field of the brand, of itÕs:

• Branding asset
• Products
• Message emiting by the brand
• Competitive environment.

Business goals

• Increase the brand attractivity.
• Make become obvious the qualities of the products and of the firm.

Strategy

• Express the legitimates values of the brand.
• Bind the imagenery of the brand to the customerÕs one : create a specific and long-lasting connection.
• Generate an impact and an instant recognition.
• Valorize the difference and propose continuity.
  

Experience

Our experience allows us to develop, quickly, creations integrating, in a whole coherent , the apraisal of the market, a plastic creativity and the technicals datas

Creative exploration

During the phases of creativity, we work directly the image by the image, itÕs what we call creative expolration. ItÕs an evolutive way and itÕs give the advantage to postpone the limits of a ÒBrieffingÓ.

Trend analisis

Fundamental tool,synthetic,visual and accerate, exploitable, upstream, of any srtategic thought :

• Semantic analisis
• Target market
• Segmentation, differentiation
• sociology
• creativity

This process defines the key concept that drive your audienceÕs values and tastes.

Focus group

Guarantee and booster of the efficiency of ours creations , this tool is an asset to apraise and settle the intuition and creativity on confirmed basis . Those tests, often, allows you to ratify the attractivity of yours innovations puting them out of customs and far away from (preconceptions) prejudices .

• Perception of the field of the brand and of itÕs environnement
• Product developement main thrust
• Products grafic o mass materialisation proposals, their impact,their attraction and recognition.

  
  

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Confidentiality

Extract of our terms of sale:

All exchanges of informations related to ours misions and also the subject of the case study will remain confidentials : they canÕt be communicate to a third party without the authorization of the client Any work done by ÒProduit Strag�geÓ for a client, canÕt be use again for an other client.